MATTER

A community of creatives & strategists building regenerative brands with conscious marketing.

We believe that design and creativity should have a positive impact beyond aesthetics. By combining creativity and sustainability, we support organizations committed to positive impact by bringing their brand to life.

Whether you want to revitalize your brand, launch a campaign, or shift towards responsible entrepreneurship, we are here to accompany you with a flexible model that adjusts to your needs to maximize your investment.

Abstract blue and white marbled pattern.

Branding

♺

Communications

✿

Campaigns

∑

Go-to-market

⤴

Conscious Marketing

ᥫ᭡

Branding ♺ Communications ✿ Campaigns ∑ Go-to-market ⤴ Conscious Marketing ᥫ᭡ 

Our Services

We co-create and develop brands for a net positive

Our collaborative approach is based on building strong brand strategies and clear guidelines that align your teams around a shared vision.

We specialize in brand creation (branding) and the development of authentic campaigns designed to tell your story, reflect your mission, and highlight your core values.

Through conscious marketing, we aim to support our clients in organically integrating sustainability into their operations. Our vision is to make sustainability a natural and essential part of every brand.

Our ambition? To contribute to an economy where people, the planet, and profit are equal priorities.

    • Trends & Ethnography Research

    • Audience Insights & Behavioural Analysis

    • Audience Definition

    • Brand Strategy

    • Strategic Business Planning

    • Conscious Marketing Framework (Read more about this here)

    • Brand Naming

    • Brand identity System (Branding: Visual + Narrative)

    • Responsible Communications(Anti-greenwashing, purpose-washing, etc.)

    • Brand awareness Campaign 

    • Advocacy campaign

    • Photo and Video Production

    • Website development

    • Content Creation

    • Sustainable brand management mentoring

    • Marketing Impact Metrics & Reporting

    • Branding 101
      Discover the fundamentals of brand identity and learn how to create authentic, lasting connections with your audience.

    • Climate Fresk
      Gain a deeper understanding of planetary boundaries and how your industry impacts the environment.

    • Conscious Marketing Training
      Redefine marketing as a force for good — we assess with you whether your business or brand is purpose-driven and identifying the gaps to fill in order to achieve that alignment—spanning operations, messaging, branding, and strategies. Wherever a brand stands in its journey, the goal is to ensure authentic communications and avoid any form of washing.

    • Circular Business Modeling Workshop
      We inspire your team to reimagine your business with a model rooted in circular economy principles. Together, we explore strategies to reduce waste, optimize resource use, and implement closed-loop systems—driving sustainability, innovation, and long-term resilience for your organization.

    • Innovation Design Lab
      A hands-on session to unlock your team’s creative potential. This workshop blends ideation with actionable tools, focusing on eco-design principles and innovative solutions to address current challenges while fostering growth and adaptability.

CLIENTS

They are shaping tomorrow

Through a sustainable finance Fund, low-carbon home & personal products with non-toxic solutions, or pushing the boundaries of creativity in research and development.

Our Collective Backstory

Our experience is vast & was enriched by collaborating with these organizations.

Black background with white text reading 'Université de Montréal' and a stylized 'U' logo.
Logo of ASPQ, the Quebec Public Health Association, featuring a stylized sun with rays and the organization's name in bold letters.
Logo of Trottier Family Foundation and Fondation Familiale Trottier
Logo of Innocap
Logo of Fonds de Solidarité FTQ, featuring a stylized arrow pointing upward and text in French.
Decathlon logo
Close-up of the Symbio H T logo on a black background.
Black and white graphic with the text 'POMERLEAU' in bold uppercase letters.
oatbox logo
The image features large white letters 'A G', 'A C', and a large gray ampersand '&' on a black background.
Bold white stylized text displaying the words 'JCW' on a black background.
Graphic of the London Underground logo in black and white. 
Thoughts
Featured
What Is Conscious Marketing? (And Why It Matters)
What Is Conscious Marketing? (And Why It Matters)

Sustainable marketing isn’t just a fleeting trend—it reflects the direction of our economy and society. The earlier businesses start, the stronger their citizen relationships will be, and the more resilient they’ll remain in the face of disruption.

Read More → 
FIND OUT MORE

About us

Take matters in your own hands, let’s talk.

Take matters in your own hands, let’s talk. 

contact

We are always on the lookout for clients, partners or independent talents who share our passion.